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January 29, 2024

ShortPixel: How to Boost Your Website's Speed

In the world of web design, we know that a fast website is a top priority. Enter ShortPixel—a tool that not only supercharges your website's speed but also takes the hassle out of managing images. Let's talk about the benefits of ShortPixel and why it's become a staple for creating fast, user-friendly websites.

ShortPixel and Page Speed

Why Use Image Compression on Your Website?

Having small image files on your website is crucial to your success in web design. Smaller files mean faster loading, giving your visitors a smooth experience. In today's fast-paced world, quick-loading websites keep people interested and stop them from leaving because of the page not loading. Search engines like Google love sites that load fast; it's a big deal for ranking higher. Using tools like ShortPixel to make your image files small and good quality boosts your website's performance and helps with SEO rankings. This makes your online presence more competitive and attractive to both users and search engines.

Effortlessly Install and Forget

Whether you're handling one website or a bunch of them, ShortPixel simplifies the image optimization process. Forget the stress of dealing with oversized images or spending too much time on pre-upload tasks. With ShortPixel, it's all about simplicity—just add your images, and let the tool handle the rest. This process both saves time and keeps your website running smoothly.

Maintain Optimal Image Quality

One standout feature of ShortPixel is its commitment to keeping your images sharp and clear while minimizing file sizes. Unlike other tools that might compromise image quality, it uses a "SmartCompress" feature to optimize each image multiple times until it's just right. Your website stays visually appealing, and visitors won't be left waiting for pages to load.

ShortPixel is Transitioning to Next-Gen Formats

In the ever-evolving world of technology, image formats play a vital role in website performance. ShortPixel simplifies the transition to next-gen formats like WebP and AVIF. With just a few clicks, you can convert all your images, ensuring compatibility with modern browsers. Why does this matter? A faster website equals happier visitors and improved Google rankings—something every web design company strives for.

Our Experience with ShortPixel

When speeding up one website, we started by using EWWW Image Optimizer to shrink our images. It did an okay job, but we wanted more improvement. ShortPixel compressed almost 3,000 images by an extra 28% on average without any decline in quality.

ShortPixel also has some cool options that made our images just right. We could keep important details like geotagging info in our images by excluding the removal of EXIF data. Plus, there's smart cropping that made our pictures look even better.

ShortPixel also comes with special plugins that turned out to be super handy. With "Media Replace," we could improve our images without deleting them off the site. Removing unused thumbnails is another useful feature. One client had way too many thumbnails—over 100,000! It was causing problems by using up too much space on the server, and causing it to slow down significantly, and even crash. ShortPixel helped us cut it down to 5,000 images and had the option to delete specific types of thumbnails created by the theme.

As a web design company, we've found that ShortPixel is a great tool for creating websites that are both stunning and fast. Because it takes the complexity out of image optimization, it allows us to focus on what we do best—designing visually appealing websites. If you're looking to boost your website's speed, ShortPixel is able to help. Join us in making websites that not only look good but also provide a seamless user experience.

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Anthony DeVola
MArketing Strategist
Anthony DeVola is the lead website developer, marketing strategist and owner of Real Nice Websites LLC. Helping businesses maximize their marketing efforts by optimizing their entire internet presence from the ground up.

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