Design • Marketing • SEO

February 19, 2024

How Does Adroll Work?

Businesses are always looking for ways to get more people interested in their brand, attract new customers, and make more sales. One cool strategy that's making a big difference is called retargeting campaigns, and one of the leaders in the industry is AdRoll. These campaigns use ads to reconnect with people who have visited your website before. Let's talk about some of the advantages of using retargeting campaigns in simple terms and how they can make your business more successful.

AdRoll Marketing

Who Should Use AdRoll?

Before you get ready to sign up, you should have established:

  • Your own website: Campaigns work by tracking the online behavior of every visitor on your website. If you don’t have a website yet, or only use social media for your business, AdRoll is not a good fit.
  • Over 500 monthly visitors to your website: AdRoll is most effective when you have at least 500 monthly hits. If you don't know how many people visit your site in a month, try to check your analytics. Real Nice Websites always offers Analytics Monitoring included in our hosting plans.
  • A well-structured website: AdRoll can help you with ad campaigns that perform well, but if your website is unorganized and doesn't have an easy way for customers to complete your goal, it can be harder to see any results.

How Do AdRoll Campaigns Work?

Getting More People to Know Your Brand

Retargeting campaigns are like a friendly reminder to people who have checked out your website. By showing them relevant ads, you make them remember your brand. This helps more people recognize and remember your business when they're ready to buy something. Retargeting campaigns really stand out in the crowded online world.

Building Better Relationships with Customers

Retargeting campaigns are a cool way to connect with people who are already interested in your website. You can show them special ads based on what they liked before. This makes them feel special and builds a good relationship. By keeping in touch with potential customers, you build trust and loyalty, making them stick around for the long run.

Turning More Visitors into Customers

The best thing about retargeting is that it boosts the chances of people buying from you. When people see ads about products or services they were interested in before, it reminds them to take action. This personal touch makes it more likely for them to make a purchase, subscribe, or try something out. Retargeting campaigns make sure you don't miss out on turning interested people into paying customers.

Getting More Value for Your Money

Retargeting campaigns like AdRoll are a smart way to spend your advertising money. Since you're showing ads to people who already like your brand, you're focusing on the right audience. This saves money because you're not wasting ads on the wrong people. Also, retargeting campaigns often cost less per click, so you get more out of your budget. It's a cost-effective way to get real results for your business.

Selling More with Adroll

By suggesting other things that people might like, retargeting campaigns also help your sales. By looking at what they did on your website, you can show ads for related products or upgrades. This makes them think about buying more, increasing how much they spend. Retargeting campaigns are like a powerful tool for making each customer interaction count and boosting your business.

What are Some Benefits of AdRoll?

  • AdRoll makes retargeting simple with features like easy-to-read analytics.
  • They're good with advanced targeting techniques, such as customer segmentationgeo targeting, and more.
  • Using AdRoll, you can target or exclude site visitors based on their actions, create groups based on customer activity (like adding something to a cart), and set up advanced conversion tracking rules.
  • Your ROAS (Return on Ad Spend) is all managed through AdRoll analytics, so you can figure out exactly how much a conversion is worth to you.

Retargeting campaigns have become very useful for all kinds of businesses. They help people know your brand better, build strong connections with customers, increase the chances of turning visitors into customers, make your advertising money go further, and sell more stuff with clever ads. So, consider trying out AdRoll and see how it can bring your audience back, drive more sales, and take your business to new heights.

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Anthony DeVola
MArketing Strategist
Anthony DeVola is the lead website developer, marketing strategist and owner of Real Nice Websites LLC. Helping businesses maximize their marketing efforts by optimizing their entire internet presence from the ground up.

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