Why Should I Use Both SEO and Social Media Management?
SEO (Search Engine Optimization) and SMM (Social Media Marketing) are like peanut butter and jelly. They're better together!
SEO: Getting Found Online
Search engine optimization is about making your website easy for search engines like Google to find and understand. It used to be simple: just stuff your website with keywords. Now, it's a bit more complex.
- On-page SEO: This is what you do on your website. Think of it as making your website easy to navigate and understand for both people and search engines. On-page SEO includes elements like page content, load speed, and title tags.
- Off-page SEO: This is about what happens outside your website. Building relationships with other websites and getting people to talk about you online helps. Off-page SEO includes backlinks, social media, and review websites like Yelp or Angi - which also serve as backlinks!
Social Media Management: Building Relationships
SMM is using social media like Facebook or Instagram to connect with your audience. It's about sharing valuable content, engaging with people, and building a community.
While social media can help you get found, it's not magic. Without SEO, it's more difficult for people to find your business outside of Facebook. Social media is all about building relationships and getting people to share your content, which can lead to more backlinks (which are good for SEO!).
SEO and Social Media: The Perfect Pair
SEO and social media management work together to:
- Increase visibility: Get found in search results and on social media.
- Attract more visitors: Bring people to your website.
- Build trust: Show people you're an expert.
- Boost sales: Turn visitors into customers.
It's difficult to make a broad statement about the right amount of SEO and social media that you need to use. The best strategy is customized for you, and depends on your business and goals.
How Real Nice Websites Can Help
At Real Nice Websites, we understand how SEO and social media go hand in hand. Our SEO services include posting and maintaining social media profiles for your business. This helps speed up the process of gaining organic traffic. Contact us today to learn how we can help you achieve your digital marketing goals!
