Marketing Strategies That Can Help Your Business
One of the main challenges when trying to grow your business is budgeting. Most small businesses tend to have a limited budget after having focused on initial start up costs, products, inventory and possibly a few marketing campaigns that may not have been the right choice at the moment.
Make sure your campaigns have been carefully set in place and initiated at the right moment during your business' growth when spending money on any marketing strategy.
These strategies are not only important when growing your business or improving your brand recognition. They are also great when on a limited budget.
1. Social Media
Social Media Marketing can be an extremely useful method in promoting your brand, expanding your recognition, creating trust and generating traffic to your website.
Nearly all businesses should at least have a Facebook. Depending on your type of business, you can even expand to social media platforms such as Pinterest, Twitter, Snapchat or YouTube.
There are a lot of pros and cons that we can get into for each one of these platforms. For the purpose of this article, let's focus on some of the pros.
Leveraging social media to benefit your brand can be done in a variety of ways. You can engage with your target audience directly by creating posts that offer more of an insight on what sets your brand apart from your competitors. The best way to use social media isn't by advertising every products you wish to sell. Rather, giving your audience a reason to trust you and your brand.
See Also: Should You Use Marketing Bots?
Giveaways are a good way of expanding your followers and creating that trust. By offering something for free, you are telling your potential customers that you care about them. Also, you're giving them a sample of what it is you wish to sell, so that they can tell their friends and family.
It is important not to immediately boost your posts or pay for advertising on social media platforms, unless you have already established a bit of trust among your audience. Immediately paying for these types of campaigns without high user engagement will result in a high CPC (cost-per-click). Facebook, Google & Instagram will work with the settings you chose to make sure you get the results they promised. They do this by raising your cost per click in order to engage with more of an audience.
2. Email Marketing
There are several ways to leverage email marketing and expand your subscriber base. Email marketing is very useful for any type of business. There are certain strategies and methods that can help increase the engagement and CTR (click thru rate) of your campaigns, but a simple email campaign is necessary to keep your audience engaged.
MailChimp is a great marketing platform that is free to use if you have less than 2,000 email subscribers. They offer automation campaigns and welcome emails that way you can directly engage with your new and existing subscribers on a scheduled basis. Automate your emails so that you can save time to focus on your business.
Springbot is another great marketing platform that is extremely powerful in expanding upon your email marketing strategies. Getting setup with Springbot starts at $199/month. You can customize your strategy that way you only pay for what you are going to use for your campaign. Not only do they do everything MailChimp can do, as far as automation and welcome emails goes, but they expand on this by sending out abandon cart emails for eCommerce stores and various other triggered emails on a scheduled basis. Their team helps create these strategies for you based on their own experience and setup automation that send out welcome emails, abandon cart emails, anniversary email and more all customized specifically based on your type of customer.
Another great way to massively increase your subscriber base is by integrating a popup or lead generation form on your website. You can accomplish this in many ways and it works best when customized specifically for your brand and your audience.
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3. Direct Marketing
Direct Marketing is a unique paid marketing strategy that differs from traditional paid marketing strategies such as PPC (pay-per-click) advertising. PPC advertising included Google Adwords and Facebook Ads which we discussed earlier.
Direct marketing or Targeted Marketing is a strategy where advertise directly to your potential audience. This is based on your current or target demographic. Campaigns like these speak directly to your customer, rather than an audience. These campaigns are more effective than any other paid marketing campaign, when growing your business.
You can use Facebook Ads to create direct marketing campaigns and these can be very useful when done correctly. It is still best to make sure you have tackled all of your other free or organic marketing strategies before investing too much in these campaigns.
One great example of direct marketing is by sending out advertisements to to your demographic locally. This lets your community know that you exist, and when done in conjunction with other campaigns, the message is sure to get across.
4. Blogs & Articles
Writing articles for your website's blog is a powerful way in marketing your brand. This method combines the important aspects of other campaign strategies, such as, brand recognition, trust, targeted marketing and SEO - which we will get to in the next step.
When writing blog articles, it is important that your content remains faithful to your brand. You want to have a specific end goal in mind and make sure that you are navigating towards that goal. Make sure your content is informative, well-written, and backed with research. If you can create an article that is worth sharing with the rest of the world, that would in turn result in more traffic and more back-links to your website.
Your articles must be optimized for search engines. We can accomplish this by using various tools and research regarding your key phrases, content, headings and images.
5. Search Engine Optimization
Search Engine Optimization. The most powerful marketing strategy. Search Engine Optimization or SEO, may refer to a plethora of marketing strategies. In fact, anything you that leverages your ranking on search engines may be considered SEO.
On-site SEO is a must, and, in order for this to work effectively, you must make sure your website itself is optimized. If you produce great content, but your website is just not fast enough, you won't be able to fully reach your potential.
Your website should be hosted on it's own dedicated server, optimized for speed, performance and security. Your website can only be as fast as your server will allow.
See Also: How Much Does DigitalOcean Cost?
There are a lot of resources that go into building a website. It is easy to overdo this. Your site should be built with the right resources so that they too are optimized. This can all come down to, among many other things, the type or size font you are using.
Test your website at GTmetrix, or any other online page speed analysis, and make sure that your website is loading in about 1-3 seconds.
Then, with on-site SEO, you can optimize every image, page, category, article and more, all on your website in order for Google to scan, index and rank your site on the top of search results.
Digital Marketing Help
It is important to create a strategy that strings all of these campaigns together within a unified and scheduled approach.
We help manage campaigns like these, so that you can focus on the important aspects of managing and keeping your business operating.
We specialize in digital marketing, with over a decade of experience, making these campaign strategies work.
Contact us at firstname.lastname@example.org to discuss a strategy that will help launch your business.